Design quality and brand
Design quality and brand
12:20 - 12:45P
The art of obsession: crafting a culture of excellence
12:45 - 1:10P
Unlocking Opportunities: Building Your Brand with Side Projects
12:20 - 12:45P
The art of obsession: crafting a culture of excellence
Ever wonder how exceptional design teams are made? How do they consistently deliver designs we all admire, wish we created ourselves, and ultimately want to replicate? Join Zillow’s Chief Design Officer, Jenny Arden on an exploration of the relationship between obsession, quality, and business success. Drawing from her extensive experience as a design leader, Jenny will dissect the transformative power of obsession and attention to detail within design teams, using case studies from industry giants like Disney, Airbnb, Nike, and Zillow. Whether you're a seasoned professional or a new designer, researcher, or product manager developing your skills, you’ll walk away inspired and armed with actionable strategies to cultivate a culture of craftsmanship that propels businesses to new heights.
Jenny Arden
she/her
Chief Design Officer at Zillow
Jenny Arden is the Chief Design Officer for Zillow Group brands, overseeing design and research. She is a veteran design leader known for bringing new, large-scale initiatives to life through innovation and high quality design. She has served on design leadership teams at Nike, Lyft, Airbnb and Google connecting consumer technology, brand, business strategy, and innovation. She’s also a graduate of RISD and Brown University, bringing a multidisciplinary view into the field of design.
12:45 - 1:10P
Unlocking Opportunities: Building Your Brand with Side Projects
Discover the transformative power of passion projects and their ability to unlock career-defining opportunities and create a standout personal brand. Through real-world examples and valuable lessons, this session showcases how side projects can drive personal and professional growth. Whether you’re a seasoned designer or just beginning, you’ll leave inspired and equipped with actionable insights to leverage your side projects for success. See how your next side project could be the key to shaping your future.
Matt D. Smith
He/Him
Shapeshifter at Shift Nudge
Matt D. Smith (MDS) is the owner and design director at Shift Nudge, training thousands of designers from companies such as Google, Meta, Slack, and Netflix to create exceptional digital products through online courses and live workshops. He created the widely adopted Float Label pattern for input fields and developed Figma plugins like Use Contrast and Flowkit. Prior to Shift Nudge, Matt ran his own independent design studio, specializing in iOS and responsive web design for Fortune 500 companies and startups. He has appeared on Adobe Live, serves as a design advisor to startups, and has taught workshops across the US as a former adjunct professor at the University of Georgia and a guest lecturer at Harvard.
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