Design for the big screen
Design for the big screen
12:25 - 12:55P
Lost Found in the details
12:55 - 1:10P
Behind the Scenes: crafting the motion graphics of the Super Bowl with Emonee LaRussa
12:25 - 12:55P
Lost Found in the details
Jessica Hische is a lettering artist specializing in work for logos, film and television, and books for clients like Fender Guitars, Wes Anderson, and Penguin Random House. One specialty she's particularly fond of is logo refresh work—helping modernize existing brands while maintaining much of the original DNA. Jessica will walk through her process for this highly specialized work, and talk about why sometimes fretting over invisible details can really matter and how this kind of work can not only be rewarding for clients in quantifiable ways but also deeply rewarding for the creatives who perform it. In a culture in which we are asked to constantly streamline and automate, there is still room for slow and considered craftsmanship.
Jessica Hische
she/her
Lettering Artist at Jessica Hische Inc.
Jessica Hische is a lettering artist and New York Times Best-selling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books. She's the author / illustrator of 4 picture books including the forthcoming My First Book of Fancy Letters (PRH, Oct 2024).
12:55 - 1:10P
Behind the Scenes: crafting the motion graphics of the Super Bowl with Emonee LaRussa
Join us for an exclusive peek behind the curtain with Emonee LaRussa, the creative mastermind behind the motion graphics of the last Super Bowl. Learn about her creative process, the challenges she faced, and the innovative techniques she used to bring the biggest sporting event of the year to life in stunning visual displays
Emonee LaRussa
she/her
2x Emmy Winning Motion Graphics Artist and Director
Emonee LaRussa is a 2x Emmy award winning Motion Graphics Artist and Director. For years she has created music visuals for artists like Megan Thee Stallion, Kanye West, Lil Nas X and many more. More recently has been she working with brands such as the Super Bowl LVII, Adobe, Microsoft, and Intel. Emonee is also the President of JumpStart Designers, a non-profit focused on getting computers to kids in underserved communities. She also provides students with mentorship so that they not only get the tools but the education and opportunities as well.
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